Downtown Master Plan

Conceptual image showing pedestrian oriented scene with traffic management and landscaping features.

Downtown Master Plan

A vibrant downtown is essential to the health of the greater city around it.  Modesto's downtown is attracting attention for its current appeal and its future potential.   This potential can be realized through vision and community engagement - those are the motivations for the Downtown Master Plan.  The Downtown Master Plan project will address improved parking, attractive public spaces, such as tiny parks and plazas, and opportunities for housing, transit and other elements of a successful downtown.

Building on Community Engagement

The success of the Downtown Master Plan depends on community involvement and engagement.  Throughout the planning process there will be community activities for positive conversations that will determine the downtown Modesto of the future.


Design Charrette Activity:  September 30 - October 4, 2019

The City of Modesto will host a week-long Design Charrette as part of the Downtown Master Plan process, from Monday September 30 through Friday October 4. Inputs from the July 22 Visioning event will be integrated into a multi-day exploration of potential downtown design concepts.  There will be an opening presentation and exercise from 6:00PM to 8:00PM on Monday, followed by a schedule of Open Studios Tuesday, Wednesday and Thursday, Brown Bag lunch discussions on Tuesday and Wednesday on Economics, Mobility and Parking, a midpoint Pinup / Pop-Up on Wednesday 6:00PM - 7:30PM, and a closing presentation Friday from 4:30PM to 6:00PM.  All of the Charrette activities will take place at Greens on Tenth, 953 Tenth St in downtown Modesto.

This is an interactive opportunity to take part in the downtown planning process.  It's your downtown; we hope you will participate.  

Check out the Charrette Schedule, and watch for event notices on the Downtown Master Plan Meetings Calendar.    


Kickoff Downtown Walking Tour and Visioning Workshop - July 22, 2019

Side by side photos of downtown walking tour group, and visioning workshop group taken on July 22, 2

The first community engagement event involved a walking tour of downtown and a visioning workshop.  The Mayor, Council members, city staff and Modestans gathered to get an on-the-street perspective of the current downtown and some exciting future opportunities.   Later the same day, a visioning workshop was held at the McHenry Museum to gather additional input as to how the City and consulting firm Opticos should approach a holistic, downtown-wide plan.  More than 80 active community members attended these events, listening and sharing their hopes, concerns and great ideas.   

Focus Groups

Several Focus Group meetings were also facilitated on July 22 to identify topical issues and concerns to be addressed in the Downtown Master Plan.  Those notes have been assembled by Opticos for reference.

Workshop Summary Notes

Twelve tables of 6-8 participated the Visioning Workshop Exercise, producing a diverse array of concepts for the improvement of downtown Modesto from strategic to detailed.   The recommendations from all of the tables have been assembled by Opticos for reference.

Workshop Presentation

Opticos staff presented a variety of concepts about downtown planning to help generate ideas and discussion.   The information and images as presented have been assembled by Opticos for reference.